Collaborations

Rihanna collaborates with PUMA


12 07 2024

Barbadian singer/songwriter Rihanna has unveiled her latest Fenty X PUMA collection, reinventing the classic Creeper trainer.

The campaign features Euphoria star Chloe Cherry, and Rihanna commented 'Your whole school will be wearing the Creeper Phatty's and this campaign plays with that vision. We chose these colours and material very purposefully for back to school. The black on black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.